Usok Choe

USOK TORSOPresident + Design Director
Usok Choe is a founder and Design Director of Usok Choe/Design with 30 years of design experience.

In the first seven years of inception, Usok has garnered numerous national and international awards for his innovative design solutions. Case in point, a creative series of packaging designs for Titec Cycle won prestigious PDC Award(Package Design Council International Gold Awards Competition) beating out packaging designs from both Gillette and Reebok. Proving that great designs do not always come from larger design agencies and small creative firms like Usok Choe/Design can produce award-winning communication success in any industry.

Over the years, the firm produced more design projects for the Valley’s high-tech giants likes of Apple, HP, Cisco Systems and Usok has been the designer who spearheaded all the projects. Brand development, collateral designs, packaging designs, advertising and web work, are all very much part of Usok’s portfolio and he is always looking forward to a new design and marketing challenges.

2013.11.21 WITH GRAND MASTER IN HO LEEOn a personal level, if he is not dueling projects or spending time with his beautiful family, you'll find Usok in a local Taekwondo dojang honing skills of Korean martial art. He holds a 4th-degree black belt, won 23X California State Championships, 2X District Championships(5 States combined) and won 8X World Championships in Contact Sparring, Traditional Forms, and Weapons. He finished 2015-16 season as World's Number 1 ranked competitor for his age group in three competition categories.

Beginning in 2017, Usok has decided to retire from competitive Taekwondo competition. After 16 years of one martial art behind him, he is now rolling on the mat as a brand new white belt in Brazilian Jiu-Jitsu, getting humbled while rolling on the mat.

Awards & Recognitions: 

Package Design Council International Gold Award Competition. Won several cycling products packaging. 

Print Magazine Design Annual won for packaging designs.

International Design Competition Online Design Awards. Won for packaging and corporate/product identity.

Numerous awards for packaging designs.

Magazine Publishers of America Outstanding Magazine Advertising. Won for series of advertising designs.

Greater San Jose Advertising Association. Won for advertising and direct mail designs.

The Web Design WOW Book
mFactory Web site design selected into the popular book by Jack Davis and Susan Merritt.

Current and Past Partial Client List:

  • Apple
  • Cisco Systems
  • Walt Disney Co.
  • Adobe/Macromedia
  • HP
  • NEC
  • Logitech
  • Ericsson
  • Oracle
  • Novell
  • SGI
  • Varian
  • ThinkFree
  • ING Direct
  • L. J. Smith
  • IDG Expo/Macworld Expo
  • CacheFlow/BlueCoat
  • Caere/ScanSoft
  • FASA Studio
  • GenesysLab
  • GetThere
  • IronPort Systems
  • NuCORE Technology
  • VooDoo Cycles/Titec
  • Oren
  • Vantive/Oracle/PeopleSoft
  • VeriFone
  • Visual Networks
  • Miyata Bicycle
  • Vextec
  • American Institute of Architects
  • San Jose International Airport
  • Dr. Swami & Bone Daddy's

Contact Me

EMAIL:  usok [at]

CALL:  408-761-3454